Tips for Marketing Professionals at Review Time

It’s review time and time to showcase your accomplishments. Saying “I spent so much time submitting our website to directories” won’t do you much good while asking for a raise. What bosses (managers, CMOs, CEOs) need to see are results. And if you’ve been doing things right, this should be easy.

Here are some ways you talk about the results you’ve achieved.

Business Results

If you can showcase business results you’ve helped achieve, that’s the best business case you can make for rewards (read: raise or bonus and/or promotion). What kind of business results? Read more of this post

Wondering If A Marketing Career Is For You?

Often, I hear from acquaintances or friends who are bored in their current jobs, consider themselves creative, and wonder if they should try to build a career in marketing. Here is what I wrote in reply to one such email.
——

I don’t quite know where to start. I understand your problem: it’s difficult to know whether you’ll like something different until you try it out. But the best way to find out is to try it out. And I’m glad you’re willing to take the risk.

I’d advise you to do these three things. Read more of this post